Rob Thomas didn’t think he would have enough people to fill the patio.
When the creator and writer of Veronica Mars sent out a message inviting supporters of the Veronica Mars Movie Kickstarter campaign to join him for a beer and to watch the numbers roll in, he never expected that the Dog and Duck pub in Austin, Texas, would become an impromptu convention for fans of the long-cancelled television show, bringing in devoted “Marshmallows” from as far as Arizona, Louisiana, and Oklahoma. As the RSVPs began rolling in, Rob panicked and hopped back onto the update emails, asking fans “Do you really want to have a beer with this fat, sweaty man?” and adding “You all realize that it’s just going to be me with my laptop and a documentary crew, right?” meaning that they could expect no visits from Kristen Bell, the actress of the show’s title character…
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Bringing cancelled TV shows back as movies by appealing directly to the fans: imagine the possibilities. Firefly? Chuck? More importantly, letting the creator and the fans determine when the story is over cuts out the terrible studio decisions that dragged this great show down in Season 3.
I’ll admit, I once took part in flooding the CW offices with bizarre mail in order to try and make my voice heard about a TV show. Before Feathers for Castiel (you can stop now, guys, we’re getting our angel back) there were Cloud Watchers flying planes with messages over the CW offices, and there were Mars Bars and marshmallows from the dedicated fans of Veronica Mars. I dread to think of how our efforts turned out, once they were taken out of their envelopes. . . they were probably a melted mess. I almost feel bad. Almost, but not quite. I’ve put together post cards, fliers, participated in online campaigns, and made friends through our dedication to fandoms.